Privacy Policy

Effective date: 15 Feb 2021

Smiddy-Brown Legal PTY LTD (”we“, ”us“ or ”our“) operates the following websites: https://smiddybrown.com.au.

This page is dedicated to informing our clients, users, and visitors about our policies for the collection, use, and disclosure of personal data belonging to the persons using our Service. Smiddy-Brown Legal uses your data to provide and improve its services. By using our Service, our clients agree to the collection and use of information in accordance with this policy.

Owner and Data Controller

Digital marketing agency: Smiddy-Brown Legal PTY LTD, Level 1, 471 Hay Street, Perth, WA

Owner contact email: carolyn@smiddybrown.com.au

Definitions

Service is the https://smiddybrowl.com.au website operated by Smiddy-Brown Legal PTY LTD.

Personal Data refers to the information about a living individual who can be identified from those pieces of data or from other information that is in our possession or is likely to come into our possession.

Usage Data is automatically collected data that is generated by the user when they are using our Service or our Service infrastructure itself (for example, time spent on a page).

Cookies refer to the small pieces of data stored on a visitor’s device (desktop computer, laptop, mobile device, tablet, etc) that tracks the user behaviour and activity.

Data Controller refers to the natural or legal person or people who determine the purposes for which and the manner in which any personal information is, or is to be, processed. For the purpose of this Privacy Policy, we are the Data Controller of your Personal Data.

Data Processors (or Service Providers) refers to any natural or legal person who processes the data on behalf of the Data Controller. Smiddy-Brown Legal may use the services of various Service Providers in order to process your data more effectively.

Data Subject (or User) refers to any living individual who is using our Service and is the subject of Personal Data.

Information Collection and Use

Smiddy-Brown Legal collects several different data types in order to provide and improve our Service to you, our user.

Types of Data Collected

Personal Data

If you use our Service, Smiddy-Brown Legal may ask you to provide certain personally identifiable data (“Personal Data”) that can be used to contact or identify you. Personally identifiable data may include, but is not limited to:

Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City Cookies and Usage Data

Smiddy-Brown Legal may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. Users can always choose not to receive this type of content and/or communication pieces and can do so by following the unsubscribe link or instructions provided in the emails we send to them.

Usage Data

We may also collect information regarding how the Service is accessed and used (“Usage Data”). This type of diagnostic data may include, but is not limited to, the following information:

your computer’s Internet Protocol address (e.g. IP address)
browser type
browser version
the Service pages that you visit
the time and date of your visit
the time spent on those pages
unique device identifiers

Location Data

Smiddy-Brown Legal may use and store the data about user location (“Location Data”), only if the user gives us permission to do so. Location Data is used to provide features of our Service, as well as to improve and customise our Service. Users can use their device settings to enable or disable location services when they are using our Service.

Cookie Data & Tracking

Cookies are small files of letters and numbers that are – if you agree – stored within a user’s browser or on their device’s hard drive. These files hold information that is transferred to your device’s hard drive and are used to track user behaviour so we can more easily improve our Service, UX, advertising campaigns, etc.

Smiddy-Brown Legal uses the following cookies:

Strictly necessary cookies – These are required for the basic operational processes of our platform. An example of these files includes session cookies that enable users to log into secure areas of our platform, or simply to browse our site as intended.
Analytical/performance cookies – These enable us to identify the number of visitors and see how visitors navigate and move around our platform when they are using it. This helps us to improve the way our platform works, for example, by ensuring that users are easily finding what they are looking for.
Functionality cookies – These are used to recognise you when a visitor returns to our platform. This practice enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Please note that third-party entities (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies. Smiddy-Brown Legal doesn’t have any control over those cookies that are typically analytical/performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our platform.

Except for the necessary ones, all cookies expire after 1 year.

Use of Data

Smiddy-Brown Legal uses the collected data for various purposes, including:

To provide and maintain our Service
To notify our clients and visitors about changes to our Service
To allow users to participate in interactive features of our Service when they choose to do so
To provide customer support
To gather analytical data in order to improve our Service
To monitor the usage of our Service
To detect, prevent, address and solve technical issues
To provide our clients and users with news, special offers and general information about other goods, services and events offer by Smiddy-Brown Legal. These offers are similar to those that our clients have already purchased or enquired about.

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

For the users from the European Economic Area (EEA), Smiddy-Brown Legal’ legal basis for collecting and using your personal information is described in this Privacy Policy and depends on the Personal Data we collect and the specific context in which we collect your Personal Information.

Smiddy-Brown Legal may process your Personal Data because:

We need to create a contract with you
You gave us permission to process your data
Data processing is in our legitimate interests and it’s not overridden by your rights
We need to comply with the adequate law

Retention of Data

Smiddy-Brown Legal only retains your Personal Data for the necessary period of time and for the purposes laid out in this Privacy Policy. Smiddy-Brown Legal retains and uses Personal Data to the extent necessary to comply with legal obligations and applicable laws, resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for purposes of internal analysis. Typically, Usage Data is retained for shorter timeframes, unless:

this type of data is used to strengthen security
this type of data is used to improve the functionality of our Service
we are legally obligated to retain this data for longer timeframes

Transfer of Data

Your information – that includes your Personal Data – may be transferred to and maintained on computers located outside your state, country, province, or other governmental jurisdiction where data protection laws may be different from those from your jurisdiction.

The user’s consent to this Privacy Policy, as well as the submission of their information, represents their agreement to this type of data transfer. We will take all necessary steps to make sure that your data is handled securely and treated in accordance with this Privacy Policy, and that your Personal Data will not be transferred to an organisation or a country that doesn’t have adequate controls in place, especially in terms of personal data security.

Disclosure of Data

Business Transaction

If Smiddy-Brown Legal is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred, in which case we will provide you with a timely notice before your Personal Data is transferred and/or subjected to a different Privacy Policy.

Legal Requirements

Smiddy-Brown Legal may disclose your Personal Data if such action is necessary to:

comply with a legal obligation
protect and defend the rights or property of Smiddy-Brown Legal
prevent or investigate possible wrongdoing in connection with the Service
protect the personal safety of Service users or the public
protect against legal liability

Security of Data

Smiddy-Brown Legal deems data security and protection as critical. However, it is important to state no Internet-based data transmission or storage method is 100% secure. Smiddy-Brown Legal uses commercially acceptable means of protecting your Personal Data, but we cannot guarantee its absolute security.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

Residents of the European Economic Area (EEA) have specific data protection rights. Smiddy-Brown Legal takes reasonable steps allowing these users to correct, modify, delete, or limit the use of their Personal Data.

Please contact us if you want to be removed from our systems or in case you want to learn about what Personal Data our agency holds about you.

In certain circumstances, our users have the following data protection rights:

The right to access, update or delete the information Smiddy-Brown Legal has on them. Whenever made possible, the user can access, update or request deletion of their Personal Data. This can be done within their account settings section. If they are unable to perform these actions themselves, we advise them to contact us for assistance.
The right of rectification. Our users have the right to have their information rectified should they realise that certain information pieces are inaccurate or incomplete.
The right to object. Our users can object to the way we process their Personal Data.
The right to restrict. Our users can request that we restrict the processing of their Personal Data.
The data portability right. Our users can request to be provided with a copy of the data our agency has on them in a structured, machine-readable, and commonly used format.
The right to withdraw consent. Our users can withdraw their consent at any time where Smiddy-Brown Legal relied on their consent to process their personal data. Smiddy-Brown Legal may ask their users to verify their identity before responding to such requests.

Smiddy-Brown Legal users also have the right to complain to a Data Protection Authority about our collection and use of their Personal Data. For more information, we suggest you contact your local data protection authority in the European Economic Area (EEA).

Service Providers

Smiddy-Brown Legal may employ third-party companies and individuals in order to:

help us facilitate and perform our Service (“Service Providers”)
provide the Service on the behalf of our company
help us facilitate and perform Service-related services
Help us analyse how our Service is used

These third-party entities may have access to your Personal Data only to perform the aforementioned actions and tasks on the behalf of Smiddy-Brown Legal and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyse the use of our Service.

Google Analytics

Google Analytics is Google’s web analytics service that tracks website traffic and provides reports on traffic data. Google collects the data and uses it to track and monitor the use of our Service. The data that GA tracks can be shared with other Google services, while Google may also use it to contextualise and personalise the ads within its own advertising network. Users can choose not to provide their activity on the Service to Google Analytics and can do so by installing the Google Analytics opt-out browser add-on. This add-on prevents Google Analytics from using this data. More information on Google’s privacy policy and practices are available here.

Behavioral Retargeting (Remarketing)

Smiddy-Brown Legal uses remarketing services to advertise on third-party websites after a visitor visited our Service. Our agency and our third-party vendors utilise cookies to inform, optimise and serve ads based on the user’s past visits to our Service.

Google Ads

Google Ads is an online advertising platform developed by Google. Users can choose not to share their activity with Google Analytics for the purposes of Display Advertising and can customise the Google Display Network ads. This can be done here. Users can install the Google Analytics Opt-out Browser Add-on for their web browser (available here) through which they can prevent their information from being collected and used by Google Analytics. More information on Google’s privacy practices available here.

Twitter

Twitter remarketing service is provided by Twitter Inc. Users can opt-out from and control Twitter’s personalised ads by following the instructions provided in this article. More information about Twitter’s privacy policies and practices available here.

Facebook

Facebook remarketing service is provided by Facebook Inc. Users can opt-out from and control Facebook’s personalised ads by following the instructions provided here. Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. Users can opt out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada, or the European Interactive Digital Advertising Alliance in Europe, or through changing their mobile device settings.

More information on Facebook’s data policies available here.

AdRoll

AdRoll remarketing service is provided by Semantic Sugar, Inc. Users can opt out of AdRoll remarketing through this page, and find more information about its privacy policies and practices here.

Mailchimp

Mailchimp remarketing service is provided by Mailchimp. Users can read their privacy policy here.

LinkedIn remarketing service is provided by LinkedIn. Users can read their privacy policy here.

Lead Forensics

Lead Forensics remarketing service is provided by Lead Forensics. Users can read their privacy policy here.

Hotjar

Hotjar remarketing service is provided by Hotjar. Users can read their privacy policy here.

Links to Other Sites

Smiddy-Brown Legal’ Service may contain links to third-party websites that are not operated by Smiddy-Brown Legal. Visitors that click these links will be directed to third-party websites, so it is recommended that you closely review the Privacy Policies belonging to those sites. Smiddy-Brown Legal doesn’t have control over third-party websites and assumes no responsibility for the content, privacy policies or practices belonging to third-party websites or services.

Children’s Privacy

Smiddy-Brown Legal’ Service does not address persons under the age of 18 (“Children”). Our agency doesn’t knowingly collect or process personally identifiable information belonging to anyone under the age of 18. Parents or guardians who are aware that their child has provided our agency with Personal Data should contact our team. Should we become aware that our company has collected a child’s Personal Data without the verification of parental consent, Smiddy-Brown Legal will take all the necessary steps to remove that data from our servers.

Changes to This Privacy Policy

Smiddy-Brown Legal may periodically update this Privacy Policy. Should there be any changes, we will notify you of those changes by posting the new Privacy Policy on this page. We will send timely notifications to our users via email and/or a prominent notice on our Service, prior to those changes coming into effect. We will also update the “effective date” at the top of this Privacy Policy. The changes to this policy become effective once they are posted on this page. It is recommended that the users review this Privacy Policy periodically to look for any potential changes.

Contact Us

The users who have any questions about this Privacy Policy can contact us via the following email:

carolyn@smiddybrown.com.au